Sunboy Gift Box: Redefining Sunflower Seeds Packaging

Award-winning design by Tiger Pan

Design Name: Sunboy Gift Box

The Sunboy Gift Box, designed by Tiger Pan, is a unique and innovative packaging solution for sunflower seeds. Inspired by the Sunboy brand, the design captures the spirit of the brand and creates a personalized and engaging experience for consumers. The gift box features a modular assembly that is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer, or three-layer configurations can be formed, providing flexibility and convenience.

One of the standout features of the Sunboy Gift Box is its redefined opening structure. The design starts with the brand name, creating a vivid and well-known logo. The packaging picture uses a paper-cut style to depict the Sunboy character running happily in a sunflower field, showcasing the natural health, warmth, and high quality of the brand's products. This unique approach enhances the brand's intangible assets and creates a memorable visual experience for consumers.

In terms of materials, the Sunboy Gift Box utilizes reusable iron for the cylinder boxes, ensuring durability and sustainability. The gift box itself is made of corrugated paper, which not only strengthens the structure but also makes it easier to recycle. The dimensions of the iron box are 165mm (width) x 165mm (depth) x 66mm (height), while the gift box measures 159mm (width) x 451mm (depth) x 200mm (height).

The Sunboy Gift Box has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Packaging Design category in 2022. This prestigious award is bestowed upon designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life. The Sunboy Gift Box stands out for its technical and creative skills, incorporating best practices in art, science, design, and technology.

Overall, the Sunboy Gift Box is a testament to Tiger Pan's design expertise and innovation. With its unique opening structure, personalized branding, and sustainable materials, it offers a fresh and engaging experience for consumers. The modular assembly allows for flexibility and convenience, making it a standout packaging solution for sunflower seeds.


Project Details and Credits

Project Designers: TIGER PAN
Image Credits: Image #No 1: Photographer Yuling Zhu Image #No 2: Photographer Yuling Zhu Image #No 3: Photographer Yuling Zhu Image #No 4: Photographer Yuling Zhu Image #No 5: Photographer Yuling Zhu
Project Team Members: Creative Director: Tiger Pan Graphic Design: Qian Chi Graphic Design: Jingwen Xiang Illustration: Ping Yi Image Editing: Yuling Zhu Technical Direction: Zhangkun Xie Project Manager: Lei Peng
Project Name: Sunboy Gift Box
Project Client: TIGER PAN


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